City Bikes

Inspire the citizens of Stockholm to take the bike to wherever they are going

Real time marketing outdoors

City Bikes is an incredibly popular loan cycle system. It is run by Clear Channel, one of the biggest outdoor advertising companies in Sweden, together with Stockholm City.

Our brief was to get the citizens of Stockholm considering taking the bike to work, the club, concert, friends or wherever they were going.

Using Clear Channels own digital signs, we created a concept that could be changed every day, depending on what happened in town.


A long term strategy

As part of the delivery, we also created a long term strategy for how Clear Channel can use the campaign across seasons. The campaign is now live in Stockholm, suggesting bike rides to all parts of town.

See our other work