Design a limited edition Renault Clio and a communication concept to spike interest among Swedish consumers
Designing a limited edition car
As part of the Renault Clio launch in Sweden, we were asked to create a limited edition version and a communication concept.
A large group of students worked on the brief in collaboration with industry professionals. The result was Renault Clio Lozenge. Built in only 250 units and sold as an exclusive version for the design minded.
A content based launch campaign
As part of the campaign, some of the most famous Swedes were interviewed while driving around Stockholm.
The limited edition car even made some rounds to the Central Station, as many of the refugees arriving to Stockholm were trying to get to their temporary home. Lozenge accepted them in the back seat and helped them reach their destination, welcoming them to Sweden.